# Offers

Build offer cards on a webinar's CTAs tab with a headline, a button, an optional price and countdown, push them to the room, carry them onto the replay, and measure views, clicks, purchases and revenue.

- Applies to: Live, simulive and evergreen webinars
- Status: Live
- Verified: 2026-10-16
- Canonical page: https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/engagement/timed-offers/

An offer in EasyWebinar is a card with a headline and a button that you show to attendees during a webinar. The button sends people wherever the next step is: a checkout, a booking page or a sales page. You build offers on the webinar's **CTAs** tab, with an optional price and an optional countdown, then push them to the room when you make your pitch. Afterwards, Analytics shows how many people saw, clicked and bought each offer, and what it earned.

## At a glance {#at-a-glance}

| | |
|---|---|
| **What it is** | A card with a headline, a sub headline and a button, shown in the webinar room |
| **Where you build it** | Webinar → **CTAs** tab, alongside polls |
| **Styles** | **Text Offer** or **Image Offer** |
| **Price** | Set an **Offer Price**, or switch **Free** on |
| **Countdown** | Optional **Countdown timer** on the offer card |
| **Required** | A **Button URL**; saving without one shows **"Button link is required"** |
| **Showing it** | **Offers** panel in the live room, where you push an offer to the room |
| **On the replay** | Carried over when the replay page uses **Webinar Replica** |
| **Written for you** | **Create with AI** generates offers from a positioning and category, for 1 credit |
| **Results** | **Offers Performance**, **Views to Clicks**, **Clicks to Purchases** and **Revenue by Offer** |
| **Follow-up** | **Attendee Action Follow-ups**, the **Paid Offer — Transaction Success** email and the **Clicked offer** CRM event |

## What an offer is {#what-it-is}

The **CTAs** tab holds two kinds of call to action. A [poll asks your audience something](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/engagement/polls/#what-it-is). An offer asks them to do something: buy, book, enrol, download.

Each offer has:

- **The card attendees see**: a headline and sub headline, as a text offer or an image offer.
- **A button**, with its own size, icon, text, colours and the URL it opens.
- **An optional price**, or a **Free** setting.
- **An optional countdown**, shown on the card.
- **An internal title**, which only your team sees.

An offer is not the same as [charging for the webinar itself](https://easywebinar.com/paid-webinars/). Paid registration sells access to the session before it starts; an offer sells something separate, during or after it. EasyWebinar reports the two separately.

## Why offers matter {#why-it-matters}

### What it's for {#what-its-for}

An offer turns your pitch into something attendees can act on. It puts one button on screen at the moment you ask, pointing at the exact next step. Nobody has to remember a web address or hunt for it later.

### How it helps {#how-it-helps}

- **Action is one click away.** Attendees click while their interest is high, without leaving the room to look for a link.
- **The pitch keeps working on the replay.** With a **Webinar Replica** replay, the same offer appears on the recording.
- **Recorded sessions still sell.** On simulive and evergreen webinars the card carries the pitch, and a countdown can carry the deadline.
- **You can see where it loses people.** Separate counts for views, clicks and purchases show whether to fix the offer or the checkout.

### What happens without it {#without-it}

Without an offer card, the call to action is only what the presenter says. People who arrive late miss it, and anyone watching a recording hears it once and moves on. Interest goes unrecorded, so you can't tell who came close to buying.

### Why buyers care {#why-buyers-care}

Offers matter most to teams whose webinars have to pay for themselves, such as course creators, coaches, training companies and product teams. They matter most in launch weeks and on automated webinars, where the card does the selling while nobody is presenting.

## The EasyWebinar approach to offers {#approach}

{/* 5P */}

Take a typical case. A software-training company with four instructors runs a monthly live webinar on passing a cloud architect exam. About 250 IT professionals attend. The session ends by selling a certification bundle of three practice courses and an exam voucher.

A common approach is for the instructor to read out a checkout link near the end and paste it into chat. In practice, that link tends to scroll away within a minute, and people who joined late may never see it. The company may also struggle to tell whether weak sales came from the bundle or from the checkout.

The buying decision hasn't changed, but the moment it happens matters more. Attendees decide while the instructor is still talking, so the next step needs to sit on screen right then. It also helps to count each step between seeing the bundle and paying for it.

EasyWebinar handles this with an offer card built on the webinar's **CTAs** tab. The company writes a headline for the bundle, sets its **Offer Price** and switches on **Countdown timer**. The instructor pushes the card from the room's **Offers** panel during the pitch. Afterwards, **Offers Performance** shows the bundle's views, clicks and purchases.

The offer editor screenshot under Create an offer shows **Countdown timer**, **Offer Price** and the **Button** settings side by side. How other platforms handle offer countdowns and offer reporting is covered in How offers compare, below.

## Find your offers {#find-your-offers}

Open your webinar and click **CTAs**.

![The CTAs tab with All, Polls and Offers filters, a search box, and a list of offers and polls each with a toggle, edit and delete control](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/images/ctas/step-01-cta-list.png)

*1 All · Polls · Offers · 2 Search · 3 The list · 4 Row actions.*

| | Control | What it does |
|---|---|---|
| 1 | **All · Polls · Offers** | Filters the list. Choose **Offers** to see only offers |
| 2 | **Search** | Finds a CTA by name |
| 3 | **The list** | Type, title, price and actions for each CTA |
| 4 | **Row actions** | Toggle on or off, edit, delete |

A webinar with no polls or offers yet shows **"No CTAs found"**.

## Create an offer {#create-an-offer}

1. On the **CTAs** tab, open an existing offer.
2. To add a new one, click **+** at the bottom of the offer list on the left.
3. Choose the **Offer Style**: **Text Offer** or **Image Offer**.
4. Decide whether to switch on **Countdown timer**.
5. Set an **Offer Price**, or switch **Free** on.
6. Give the offer an internal **Title**, then write the **Headline** and **Sub Headline**.
7. Set up the **Button**: size, icon, text and **Button URL**.
8. Choose the button colour and button text colour.
9. Check the preview in the centre of the editor, which shows the offer as attendees will see it and updates as you type.
10. Set **Published**, then save.

![The offer editor with Offer Style, Countdown timer, Offer Price, the title and headlines, the button settings and colours, and a live preview of the card](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/images/ctas/step-03-offer-editor.png)

*1 Offer Style · 2 Countdown timer · 3 Offer Price · 4 Title, Headline, Sub Headline · 5 Button · 6 Colours.*

| | Setting | What it does |
|---|---|---|
| 1 | **Offer Style** | **Text Offer** or **Image Offer** |
| 2 | **Countdown timer** | Adds a countdown to the offer card |
| 3 | **Offer Price** | A price, or switch **Free** on |
| 4 | **Title, Headline, Sub Headline** | The title is internal; the headline and sub headline are what attendees read |
| 5 | **Button** | Size, icon, text and the URL it opens |
| 6 | **Colours** | Button and button text colour |

### Write the card {#write-the-card}

The headline and sub headline do the selling, so give each a job:

- **Headline**: what the attendee gets, in their terms.
- **Sub headline**: the detail that removes doubt, such as what's included, who it's for or when it closes.
- **Title**: a name your team will recognise in the CTAs list, since attendees never see it.

### Make the button specific {#button}

**Button URL** is where attendees land when they click: your checkout, booking page or sales page. Write the button **Text** to match what happens next. "Download Free Toolkit" tells people what they'll get; "Click here" tells them nothing.

> **Every offer needs a button link**
> Saving an offer without a button URL shows **"Button link is required"**, and that applies to paid offers too. If any field is invalid when you save, the editor shows **"Please fix the highlighted fields before saving."**


### Add a deadline {#add-a-countdown}

Switch on **Countdown timer** to [put a countdown on the offer card](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/engagement/countdown-timers/#set-up-offer-countdown). It's a single toggle, set on each offer separately. Use it [when the offer really does close](https://easywebinar.com/blog/scarcity-tactics-for-webinar-conversions/) or change at a set time, and say in the sub headline what ends.

### Keep an offer ready but hidden {#hold-an-offer}

You can build offers well before the webinar and keep them out of sight:

- Switch off the toggle on the offer's row in the **CTAs** list, or
- Turn the editor's **Published** switch off.

Nothing is deleted. Switch it back on when you want it live.

## Let AI write your offers {#offers-with-ai}

**Create with AI** [builds a webinar from a description](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/ai/create-with-ai/#generate-offers), and offers are one of its five outputs. Script, Landing pages and Emails are selected by default; click the **Offers** chip to include offers.

At the offers step, start with positioning.

![The offer generation step with Soft Pitch, Balanced Approach and Direct Pitch, a box for the offers to present and a box for the button destination](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/images/create-with-ai/step-04-offer-positioning.png)

| Approach | What it does |
|---|---|
| **Soft Pitch** | Education-focused, offer at the end |
| **Balanced Approach** | Value plus a clear offer throughout, strong close |
| **Direct Pitch** | Offer-focused, repeated CTAs, strong urgency |

Then describe what you're selling and where the button should send people. Pick a category (online course, coaching programme, membership, digital product or service package) and click **Generate Offers**. You get complete offers, each with a title, headline, sub-headline, button text and link. Tick the offers you want to keep, then click **Save and continue**. The offers step costs [1 credit](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/reference/limits-and-defaults/#ai-credits).

Generated offers appear on the CTAs tab and are edited like any other. Read the copy before you publish, particularly anything about price and what's included.

## Show an offer during the webinar {#show-in-room}

In the live room, the side rail has an **Offers** panel. Open it and push the offer to the room when you reach your pitch. When you click [**Go Live**](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/live-room/run-a-live-webinar/#go-live), the confirmation reminds you that offers and polls should be ready, so check them in the [green room](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/live-room/green-room/#final-checks) before you start.

[Live, simulive and evergreen webinars](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/#webinar-types) all use the same offers; only the delivery differs.

### Send people to the offer when the session ends {#end-of-session-redirect}

The webinar's **Settings** tab has an **End of Session** URL, which is empty by default. Point it at your offer or booking page so attendees aren't left sitting on a finished webinar. **Expired Session** does the same for anyone arriving at a link that has expired.

## Offers on the replay {#offers-on-the-replay}

The [replay page has two looks](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/media/replay-pages/#experience), set on the **Replay** tab:

| Option | What happens to your offers |
|---|---|
| **Webinar Replica** | A duplicate of your live webinar, with the same video, offers, polls and chat replay, so the replay sells the way the session did |
| **Custom Build** | A page you design yourself, with its own layout, CTAs and branding, for when the replay needs a different pitch |

Two more replay settings support an offer:

- **How long the replay stays up**: **Always Available**, **Expire after days** or **Specific date**. A replay that closes gives the offer a matching deadline.
- **After the replay ends**, under Redirects, sends viewers on to your offer or booking page once the recording finishes.

## Measure your offers {#measure-offers}

Open the webinar's [**Analytics** tab](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/analytics/webinar-analytics/#engagement-and-offers). Further down the **Overview**:

| Panel | What it shows |
|---|---|
| **Offers Performance** | Offers, views, clicks and purchases, with a click rate |
| **Views to Clicks** and **Clicks to Purchases** | Where your offer loses people |
| **Revenue by Offer** | Total revenue and payment count, with a details link |

The two ratios point at different fixes:

| If this is low | What it means | Where to look |
|---|---|---|
| **Views to Clicks** | The offer itself isn't landing | The headline, the sub headline, the timing of the pitch |
| **Clicks to Purchases** | The offer works but the checkout or pricing doesn't | The checkout page, the price, how well the card matches the checkout |

The **Revenue** view splits earnings under **Revenue by Source**, separating paid registrations from offers sold in the room. Offer sales show under **Paid Offer**.

![The Analytics Revenue view with Total Revenue, Paid Registrations and the Revenue by Source split](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/images/paid-registration/step-06-revenue.png)

The date range at the top of Analytics applies to everything on the page, so widen it if an offer looks emptier than expected.

## How offers work with other features {#works-with}

### Follow-up emails {#with-emails}

Two email groups on the **Notifications** tab relate to offers:

- **Attendee Action Follow-ups** send based on what someone did, including whether they clicked an offer. They let you treat someone who clicked and didn't buy differently from someone who left after five minutes.
- **Paid Offer — Transaction Success** is sent after a successful purchase, as a receipt-style confirmation.

### CRM and email tools {#with-crm}

A connected CRM can act on the [**Clicked offer** event](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/integrations/map-webinar-data/#events), which fires when someone clicks your offer. A sensible mapping is a `webinar-hot` tag plus a notification to sales.

### The People view {#with-people-view}

[**People** has an **Offer clicked** column](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/analytics/people/#useful-combinations), and the **Behavior** filter can combine high watch time with offer clicks to find people who were interested and didn't buy. **Export** the filtered list to work with it elsewhere.

### Paid webinars {#with-paid-webinars}

A webinar can [charge for registration and still sell offers](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/selling/paid-webinars/#with-offers) inside. Registration payments are reported under **Paid Webinar** and offer sales under **Paid Offer**.

### Cloning {#with-cloning}

When you [clone a webinar](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/getting-started/clone-a-webinar/#with-ctas-and-emails), offers are in the **Engagement** group of the copy dialog, with polls and email notifications. To try a new offer on a webinar that's already running, clone it and change the copy.

## Who uses offers, and how {#who-uses-it}

These are typical patterns, showing how offers fit different selling webinars.

### Course creators {#course-creators}

An evergreen webinar teaches one core idea and closes with an [enrolment offer](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/use-cases/sell-courses/#sell-during-the-webinar) pointing at the course checkout on the creator's course platform. A countdown marks a bonus window, and a **Webinar Replica** replay keeps the offer working for people who watch later.

### Coaches and consultants {#coaches}

A [live masterclass](https://easywebinar.com/webinar-platform-for-coaches-course-creators/) ends with a free offer whose button opens a booking page for a call. **Attendee Action Follow-ups** reach people who clicked but didn't book.

### SaaS and product teams {#product-teams}

A recorded demo carries an offer for a trial, with the button pointing at the sign-up page. The team watches **Views to Clicks** across sessions to judge whether the demo builds enough interest.

### Agencies {#agencies}

An [agency building a client's webinar](https://easywebinar.com/solutions/marketing-agencies/) uses **Create with AI** with **Balanced Approach** to draft offers, edits them into the client's voice, and maps **Clicked offer** to a tag in the client's CRM.

## How offers compare {#compare}

EasyWebinar puts a countdown on the offer card itself and reports views, clicks and purchases for every offer. The same offers run on live, simulive and evergreen webinars in one product. EasyWebinar is the only platform in this table that does all three.

Offer features, from each platform's public documentation:

| Platform | Countdown on the offer card | Views, clicks and purchases per offer | Same offers on live and automated webinars |
|---|---|---|---|
| **EasyWebinar** | Yes | Yes | Yes |
| **WebinarJam and EverWebinar** | Yes (Apply urgency) | Partly (purchases via tracking codes) | Partly (two separate products) |
| **Demio** | Not in docs | Partly (click counts only) | Yes |
| **eWebinar** | Partly (shown in one example) | Partly (one conversion event per webinar) | Partly (recorded webinars only) |
| **Kajabi** | Not in docs | Not in docs | Partly (webinar runs on another host) |

*Yes: documented and built in. Partly: documented with a limit, shown in brackets. Not in docs: not found in the vendor's public documentation.*

### Why EasyWebinar is the stronger choice for offers {#compare-stronger}

- **A deadline on the card itself.** EasyWebinar's **Countdown timer** is one toggle on each offer. Demio's help centre documents no countdown setting for its Featured Action call to action. More detail in [EasyWebinar vs Demio](https://easywebinar.com/compare/easywebinar-vs-demio/).
- **Clicks and purchases in one report.** **Offers Performance** lists views, clicks and purchases for each offer. WebinarJam records sales through two tracking codes that you place on your own pages. More detail in [EasyWebinar vs WebinarJam and EverWebinar](https://easywebinar.com/compare/easywebinar-vs-everwebinar-webinarjam/).
- **Every offer measured.** EasyWebinar reports each offer separately under **Revenue by Offer**. eWebinar's help centre says only one conversion event can be tracked per eWebinar. More detail in [EasyWebinar vs eWebinar](https://easywebinar.com/compare/easywebinar-vs-ewebinar/).
- **The offer inside the webinar room.** EasyWebinar pushes the card to attendees from the room's **Offers** panel. Kajabi's webinar funnel can run on any webinar host, such as Zoom, linked into the funnel. More detail in [EasyWebinar vs Kajabi](https://easywebinar.com/compare/easywebinar-vs-kajabi/).

*Competitor details checked against each vendor's public documentation on 21 October 2026. Features and plans change, so confirm with the vendor before you decide.*

## Limits and things to know {#limits}

- **A button URL is required on every offer**, paid offers included.
- **The title is internal.** Attendees see the headline and sub headline.
- **The countdown is per offer.** Polls have no countdown setting.
- **Two switches control visibility**: the toggle in the CTAs list and **Published** in the editor.
- **Replays carry offers only with Webinar Replica.** A Custom Build replay page has its own CTAs.
- **Offer revenue and registration revenue are reported separately**, under **Paid Offer** and **Paid Webinar**.
- **AI offers use credits**: 1 credit for the offers step.

## Common questions {#common-questions}

#### How do I add an offer? {#faq-add-offer}

Open the **CTAs** tab, open any offer, and click **+** at the bottom of the list on the left.

#### What's the difference between a poll and an offer? {#faq-poll-vs-offer}

A poll asks a question. An offer sells something, with a headline, a button and an optional price.

#### Can I use an image instead of text? {#faq-image-offer}

Yes. Choose **Image Offer** under **Offer Style**.

#### Does an offer have to have a price? {#faq-free-offer}

No. Switch **Free** on under **Offer Price**, for example for a download or a booking link.

#### Why won't my offer save? {#faq-wont-save}

If the button has no URL, the editor shows **"Button link is required"**. Any other invalid field shows **"Please fix the highlighted fields before saving."**

#### Can an offer show a countdown? {#faq-countdown}

Yes. Turn on the **Countdown timer** toggle when you edit the offer.

#### Can I prepare an offer without showing it yet? {#faq-prepare}

Yes. Turn its toggle off in the list, or set **Published** to off in the editor.

#### How do I show the offer during a live webinar? {#faq-show-live}

Open **Offers** on the side rail of the live room and push it to the room.

#### Will my offers show on the replay? {#faq-replay}

Yes, if the replay page is set to **Webinar Replica**.

#### Where do I see how an offer performed? {#faq-results}

On the **Analytics** Overview. **Offers Performance** gives views, clicks and purchases with a click rate, and **Revenue by Offer** gives total revenue and payment count.

#### Can I follow up with people who clicked but didn't buy? {#faq-follow-up}

Yes. Use **Attendee Action Follow-ups**, tag them with the **Clicked offer** event in your CRM, or filter **People** by offer clicks and export the list.

#### Can AI write my offers? {#faq-ai}

Yes. In **Create with AI**, include the **Offers** chip, choose a positioning and category, and click **Generate Offers**.

## Related {#related}

- [Countdown timers](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/engagement/countdown-timers/): the deadline you can put on any offer card.
- [Polls](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/engagement/polls/): the other kind of CTA, often asked just before the pitch.
- [Paid webinars](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/selling/paid-webinars/): charging for registration, reported apart from offer sales.
- [Replay pages](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/media/replay-pages/): keep offers selling on the recording with **Webinar Replica**.
- [Webinar analytics](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/webinars/analytics/webinar-analytics/): views, clicks, purchases and revenue for each offer.
- [Connect a CRM and map your webinar data](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/integrations/map-webinar-data/): tag the people who clicked an offer.
- [Course creators](https://maximuslabs-ai.github.io/easywebinar-product-docs/product-docs/use-cases/sell-courses/): an enrolment offer from build to follow-up.